SEO & MARKETING-ONLINE Tips-43

SEO & MARKETING-ONLINE: Use the meta keywords tag and include your keyword phrase (LOW PRIORITY)

Meta tags are a very popular way to improve search engine results, but the fact of the matter is that some major search engines( SEO ) don't use them at all, and others only use them a little. It won't hurt to include your keyword phrase and any secondary keywords in the meta keywords tag, but don't expect it to work wonders. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-42

SEO & MARKETING-ONLINE: Keep your pages close to the root directory (LOW PRIORITY)

The higher your pages are in your sub-directories, the better they will rank in search engines( SEO ). This is because pages that are listed right off the root directory are typically more important than pages that are found four or five levels deep in the site. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE: Use Flash for non-critical pieces of a page (MEDIUM PRIORITY)


The best use of Flash on websites is as small portions of the site, preferably non-critical portions. Search engines( SEO ) can't view Flash, they see them as images. According to Google Webmaster Central, sites that effectively use Flash "use Flash for rich media but rely on HTML for content and navigation." --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-41

SEO & MARKETING-ONLINE: Use Flash for non-critical pieces of a page (MEDIUM PRIORITY)

The best use of Flash on websites is as small portions of the site, preferably non-critical portions. Search engines( SEO ) can't view Flash, they see them as images. According to Google Webmaster Central, sites that effectively use Flash "use Flash for rich media but rely on HTML for content and navigation." --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-40

SEO & MARKETING-ONLINE: If you must use Flash, always include alternative text (MEDIUM PRIORITY)

Flash and search engines( SEO ) don't mix well, but if you must use flash you should include alternate text that describes exactly what the Flash element includes. And if you use Flash for your entire site, you should always do an alternate version of the complete site in HTML so that search engines( SEO ) and non-Flash browsers can view it as well. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-39

SEO & MARKETING-ONLINE: If you must use frames, always use the noframes tag (MEDIUM PRIORITY)

Frames and search engines( SEO ) don't mix well. But if you must use frames, then you should always include an extensive noframes version of your site. And by extensive, the best way to get your site indexed in search engines( SEO ) is to completely rewrite it in your noframes version. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-38

SEO & MARKETING-ONLINE: Keep your pages up-to-date (MEDIUM PRIORITY)

Pages that are regularly updated are given priority over pages that are older and ignored. But you should do more than simply fix typos or make small changes, regular, extensive updates are more effective than minor updates. --- MARKETING-ONLINE