SEO & MARKETING-ONLINE Tips-72

SEO & MARKETING-ONLINE: Don't rely on AdSense to boost your rankings (AVOID)

AdSense is a way to earn money on your website. But contrary to popular believe, having AdSense ads won't improve your ranking in search engines( SEO ), even Google. They won't hurt your rankings either. It's perfectly fine to use them, but don't expect them to improve your search rankings. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-71

SEO & MARKETING-ONLINE: Don't use session IDs (AVOID)

Like dynamic URLs, search engines( SEO ) don't tend to like URLs with session IDs on them. In fact, session IDs seem to cause even more problems with search engine spiders than plain dynamic URLs. The problem is that every time the spider comes to a site with session IDs it can index that site as a completely new URL - even though the content is identical. This can lead to the search engine thinking you are trying to spam them with identical content, and could even get your site banned if it got bad enough. Google guidelines now state that id= URL parameters are okay, but that doesn't mean that other search engines( SEO ) won't choke on them. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-70

SEO & MARKETING-ONLINE: Don't use dynamic URLs (AVOID)

In general, spiders tend to prefer static URLs to dynamic ones. It is possible to rank high with a dynamic URL, but it's easier if you redirect dynamic URLs to shorter, static URLs. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-69

SEO & MARKETING-ONLINE: Don't use URL parameters if you can avoid it (AVOID)

Parameters on URLs make them long and hard for anyone to read. And search engines( SEO ) can get confused by them, especially if the parameters are meant to hold customer information, and not indicate a separate Web page. Also, as I mentioned elsewhere, search engines( SEO ) don't always rank dynamic pages as high as static pages, and most dynamic pages use parameters on the URL to indicate the correct page. If you must use parameters, you might want to consider doing a URL rewrite to static URLs, at least for your most important pages. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-68

SEO & MARKETING-ONLINE: Don't have more than 10 words in your URL (AVOID)

While you want to have keywords in your URL (and domain if possible), longer URLs tend to look more spammy to both customers and search engines( SEO ). However, this isn't a serious issue, and if you need to have 11 or 15 words in your URL, it shouldn't be a problem, as long as you aren't doing it all the time. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-67

SEO & MARKETING-ONLINE: Don't rely on links from domains on the same IP (AVOID)

While Google doesn't discriminate against domains that have the same IP (for example, domains that use virtual hosts), other search engines( SEO ) may. So it's best to avoid trying to increase your inbound links with links from other domains that you own. The same is true for domains hosted on the same hosting provider (coming from the same C-level IP address). Google doesn't penalize sites like this, but other engines might. --- MARKETING-ONLINE

This is another situation where if it becomes apparent that you're doing it, you could get all your sites banned from search engines( SEO ). --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-66

SEO & MARKETING-ONLINE: Don't use your keyword phrase too much (AVOID)

Keyword stuffing is the practice of repeating your keywords or keyword phrases over and over in a page until there is nearly no other text than the keyword phrase. Check your keyword density to determine if you have used it too much. 10% or higher is too much.
If you are too blatant about stuffing keywords, you could get your site banned from search engines( SEO ). --- MARKETING-ONLINE