SEO & MARKETING-ONLINE Tips-85

SEO & MARKETING-ONLINE: Don't duplicate content on your site (AVOID)

One trick that spammers like to use is to create one page and then post it in numerous locations, both on one domain and on others. The idea is that if there are enough copies of the page, it will get seen by more people. But search engines( SEO ) don't like duplicate content as it's a waste of space on their servers and does not provide good information to their customers. If a search engine suspects your site is spamming them with multiple copies, your site could be banned. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-84

SEO & MARKETING-ONLINE: Don't violate copyright or other laws (AVOID)

Most search engines( SEO ) have terms of service that ban sites that break the law. Copyright infringement is the easiest way to break the law on the Web. Don't assume that because something was posted to the Web it is legal for you to reprint it, get permission or link to the article instead of copying it. Search engines( SEO ) will ban your site if you regularly steal content or break other laws. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-83

SEO & MARKETING-ONLINE: Don't separate content artificially (AVOID)

Don't display different content based on IP, browser type or version, operating system or whatever. This is very tempting for most Web designers, as it's a way to show you know how to write JavaScript or another programming language. But it can look like you're trying to trick the search engine - showing it something other than you show your readers.

If you really must display alternate content based on some artificial measure, create separate Web pages for each, rather than using the same URL for all the content. Or, keep the content that is different as minimal as possible, don't build an entire new site for each IP or browser type. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-82

SEO & MARKETING-ONLINE: Don't make constant minor changes to content (AVOID)

While you want search engines( SEO ) to see that you update your content, making minor changes (like correcting spelling errors, or changing 10 or 20 characters) implies that you're just trying to get the updated date changed. This looks like you're trying to fool the search engines( SEO ) into thinking that you update your pages more than you actually do.
Do spend time updating your pages, but make the updates substantive. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-81

SEO & MARKETING-ONLINE: Don't use 302 redirects (AVOID)

A HTTP 302 server redirect is supposed to be used when a page is only temporarily moved from one location to another on a server. Spammers use 302 redirects because that gives them many more URLs to the same final page and thus many more ways to get to that page.
The only time you should use a 302 redirect is if you have ugly URLs with lots of parameters on them. The 302 redirect tells the search engine that this is not a permanent redirect, but rather an alternate URL. For all other redirects you should use a 301 redirect instead. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-80

SEO & MARKETING-ONLINE: Don't use the meta refresh tag to redirect users (AVOID)

It can be very tempting to set up redirects on your site with the meta refresh tag, but this can be a bad idea. Many spammers use them to try and fool search engines( SEO ) into thinking that a page is about one thing, and then refreshing to something completely different. Meta refresh also doesn't give information to the search engine about why the redirect is occurring. It's much better to set up a permanent HTTP 301 redirect when you need to redirect your customers to a new URL. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-79

SEO & MARKETING-ONLINE: Don't have broken links on your site (AVOID)

Broken links make your site look bad, and they imply that you don't manage your site very much. Search engines( SEO ) want to have only the highest quality results, so they may penalize sites with lots of broken links. Use a link checker periodically to make sure that your links are still valid. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-78

SEO & MARKETING-ONLINE: Don't get into link circles (cross-linking) (AVOID)

When several sites have links set up in a circular (or more complex) pattern (site A links to site B links to site C links to site A), it can look like you're paying for links. Don't assume that because your average customer won't notice the pattern, the search engine won't either. Since search engines( SEO ) give some priority for links, they want to reward "honest" links, or links that are not paid for. If it looks like you might have paid for the links (even if you haven't) your ranking could be penalized slightly. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-77

SEO & MARKETING-ONLINE: Don't link to and from the same site repeatedly (AVOID)

This is also called link spamming. At best, search engines( SEO ) will look at the links you have on your page, and only count the first one or two towards optimization. And at worst, your site might appear to be a spammer, even if you're not linking to a "bad neighborhood" or are in a cross-linking scheme. You want to avoid looking like you are paying for links. --- MARKETING-ONLINE