2009年8月15日 星期六

SEO & MARKETING-ONLINE Tips-64

SEO & MARKETING-ONLINE: Don't misspell your keywords in your content (AVOID)


It can be very tempting to try to optimize your site for misspellings. And while it won't hurt your site in the search engine rankings - especially if you decide to use the misspelled version as your keyword phrase to optimize on. It will hurt your credibility with your customers. For every one person who misspells the word, there are at least two to three who know the correct spelling. And if they end up on your page for some reason, they will just think you are unprofessional. Plus, many browsers and search engines( SEO ) have spell checkers built into the forms, so the popularity of misspellings will continue to lessen as time goes on. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-63

SEO & MARKETING-ONLINE: Don't use images instead of text links (AVOID)

Search engine optimization is all about text, and if you use images instead of text, even if you have good alt text, search engines( SEO ) will have a harder time ranking your site. This is especially true for navigation. Search engine spiders crawl through your site by following links, and links on images can be more difficult for them to follow or rank than text links. Using images instead of text makes your pages slower for your customers too. You're better off styling your text with CSS, than using images. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-62

SEO & MARKETING-ONLINE: Don't omit alt text for images especially images inside the text (AVOID)

Images inline with your text can dress up your Web page, but if you leave off the alternative text (alt text) search engines( SEO ) won't pick up the content relevance. Also keep in mind that the heavier your page is with images, the less likely that search engines( SEO ) will rank it highly. Text is what gets ranked in most search engines( SEO ), and alt text is a poor alternative. --- MARKETING-ONLINE