SEO & MARKETING-ONLINE Tips-69

SEO & MARKETING-ONLINE: Don't use URL parameters if you can avoid it (AVOID)

Parameters on URLs make them long and hard for anyone to read. And search engines( SEO ) can get confused by them, especially if the parameters are meant to hold customer information, and not indicate a separate Web page. Also, as I mentioned elsewhere, search engines( SEO ) don't always rank dynamic pages as high as static pages, and most dynamic pages use parameters on the URL to indicate the correct page. If you must use parameters, you might want to consider doing a URL rewrite to static URLs, at least for your most important pages. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-68

SEO & MARKETING-ONLINE: Don't have more than 10 words in your URL (AVOID)

While you want to have keywords in your URL (and domain if possible), longer URLs tend to look more spammy to both customers and search engines( SEO ). However, this isn't a serious issue, and if you need to have 11 or 15 words in your URL, it shouldn't be a problem, as long as you aren't doing it all the time. --- MARKETING-ONLINE