SEO & MARKETING-ONLINE Tips-76

SEO & MARKETING-ONLINE: Don't create pages of links (AVOID)

Pages of links are boring both for your customers and for search engines( SEO ). Most search engines( SEO ) value links that are in context and appear related to the page as a whole. Note, however, that many social networking sites (like Digg and del.icio.us) tend to favor pages that are lists of links, so sometimes it can be advantageous to write them anyway, just don't expect them to rank high in search engines( SEO ). --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-75

SEO & MARKETING-ONLINE: Don't link to link farms (AVOID)

Google refers to spamming sites as "bad neighborhoods" and if you link to them, you will end up with a lower PageRank. If you suspect that a site you want to link to is a "bad neighborhood", check their PageRank and see if they commit any obvious SEO no nos. If they do, or you think they might, then you shouldn't link to them. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-74

SEO & MARKETING-ONLINE: Try to get your site off link farms (AVOID)

You should never link to a link farm. And while search engines( SEO ) state that they don't discriminate against sites that are linked to from link farms, it's a good idea to try to keep your site off of them, if only to avoid contamination by association. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-73

SEO & MARKETING-ONLINE: Don't rely on AdWords to boost your rankings (AVOID)

AdWords is a way to advertise your sites on Google. While you can pay to get high rankings in advertising venues, having an AdWords account won't help your rankings in natural (non-paid) search, even in Google. It won't hurt your rankings either. You can use AdWords to get more clicks to your website, but they will appear only in paid search locations, not in the natural search. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-72

SEO & MARKETING-ONLINE: Don't rely on AdSense to boost your rankings (AVOID)

AdSense is a way to earn money on your website. But contrary to popular believe, having AdSense ads won't improve your ranking in search engines( SEO ), even Google. They won't hurt your rankings either. It's perfectly fine to use them, but don't expect them to improve your search rankings. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-71

SEO & MARKETING-ONLINE: Don't use session IDs (AVOID)

Like dynamic URLs, search engines( SEO ) don't tend to like URLs with session IDs on them. In fact, session IDs seem to cause even more problems with search engine spiders than plain dynamic URLs. The problem is that every time the spider comes to a site with session IDs it can index that site as a completely new URL - even though the content is identical. This can lead to the search engine thinking you are trying to spam them with identical content, and could even get your site banned if it got bad enough. Google guidelines now state that id= URL parameters are okay, but that doesn't mean that other search engines( SEO ) won't choke on them. --- MARKETING-ONLINE

SEO & MARKETING-ONLINE Tips-70

SEO & MARKETING-ONLINE: Don't use dynamic URLs (AVOID)

In general, spiders tend to prefer static URLs to dynamic ones. It is possible to rank high with a dynamic URL, but it's easier if you redirect dynamic URLs to shorter, static URLs. --- MARKETING-ONLINE